6 Ways to Power Up Your Social Media Marketing as a Plastic Surgery Practice
Social media is one of the best ways to increase your practice’s online visibility and drive more potential patients to your website. However, if you really want to see the results you’re hoping for, you will need to stick to some basics.
6 Social Media Tips for Plastic Surgeons
- Know what you want to achieve
By knowing what your goals are, it becomes easier to narrow your focus and understand what you should be tracking to gauge the success of your social media efforts. Examples of goals include driving more patient enquiries and building brand awareness.
- Find someone to manage your social media accounts
While you can manage your social media during your spare time, this approach is less likely to produce your desired results. Whether you designate an in-house social media manager or you hire a digital agency such as https://www.azurigroup.com.au to do the work for you, it’s better to let someone else manage your social media while you focus on patient care.
- Be consistent
This is another reason why it’s better to have your own social media manager – in order for your plastic surgery practice to thrive on social media, you need to be consistent. Being consistent boosts your credible and keeps your brand top of mind amongst existing and potential patients. Once you’ve established a posting frequency, you can start planning your content. The best way to plan and manage your content is to use a content calendar.
- Engage with your followers
Social media is a two-way communication tool and patients are far more likely to schedule a consultation with a practice that is actively answering questions and providing valuable feedback. This is not to say that you need to respond to absolutely every comment either. If it makes sense to provide a response and you can add value, go for it.
- Tailor your content to each social media platform
What works well on one social media site might not work on another so it’s important to plan your content accordingly. This doesn’t mean that you can’t post the same content across multiple platforms, it just means that you might need to adjust it to suit a particular site.
- Put some social media guidelines in place
Anyone who may represent your brand on social media should adhere to the same set of guidelines. Every staff member should be contributing to a unified brand voice and persona and having social media guidelines in place will ensure they can do this. Your social media policy can include details on the type of content you post, wording to stay away from and the types of images that should be used in order to create a consistent image on social media. Your policies should also cover how you expect employees to conduct themselves on social media as you never know when a potential patient might spot a less-than-favourable post that could damage your brand’s reputation.