Five Basic Pages Every Website should Have
A website plays an important role in the success of your business. Without a site, you can lose possible customers and miss out on revenue. Whatever your product or service is, you need to tell a compelling story of what your business is about, how you can help your visitors, what they can get from you, and how they can contact you.
A good website builder will help you create a site even if you don’t have the technical know-how. Reading website builder reviews will help you choose the right site builder for your business. When building a site, you will need to include the following pages on your site:
The homepage is your site’s storyteller. It is where all the action takes place on your website. It determines whether a visitor will explore other pages of your site. When creating your homepage, keep your customers’ experience in mind. From the copy to the images, and navigation bar, you want to give a positive impression. Make sure every visitor will understand your homepage’s objective in just a few seconds. Make your logo visible to them along with a call-to-action button.
This page provides you the opportunity to elaborate on the vision and accomplishments of your brand. Make sure this page discusses how your goals can help your customers. You want your visitors to relate to your brand values and share your brand message with others. Use the About Us page to connect with your target audience in an emotional way.
Products or Services Page
The objective of this should be to convert a casual visitor into a frequent shopper. You can only make this possible when you dedicate enough time and effort improving this page for the customer experience. Your product descriptions should sell the benefits of your product or service instead of its features. You must tell a story that emphasizes how your customers will feel after they buy your product or service. Tap into the power of product photography to showcase your offerings.
This page is where you will talk directly with your customers. This is where you can feature product updates or respond to the frequently asked questions of buyers. Just keep in mind that blogging is a consistent effort and you must continue to provide your readers with high-quality and interesting posts.
This is where you can guarantee your buyers with ongoing support even after they have bought your product or service. Depending on the kind of business you operate, you may post your company’s physical address, phone number, or email address.